Excellent marketing ideas for new business owners

Whether you are managing a business on a full-time basis or as an addition to your nine to five job, there is one aspect that you should give a lot of your time and effort – marketing. Yes, this aspect is extremely important as this is how you will be able to gain customers and make your products and services known. If you are successful in this area, then you can have the assurance that your business will be profitable. It will also give room for growth and expansion sooner or later.

Marketing ideas

Starting a business, regardless of the type, is a daunting task. You will surely come across a lot of challenges especially when it comes to advertising because this is the time when you have to come up with excellent ideas to market your products or services and compete with the other companies that are in the same line of business.

Therefore, you have to carefully plan the marketing tools and techniques that you will be using. Make sure that you utilize those that have been proven to be cost-effective and successful in bringing more customers in.

Build your followers

djdj94The very first step and the most important part of every marketing campaign is to build your followers. A long time ago, this was quite hard to do because the advertising tools back then were limited. But today, the options are endless. Thanks to the power of the Internet. You can now make use of the various online marketing strategies and reach a wider community.

Another way for you to build your followers is to post your ads on the social media sites. Buy Instagram Followers w/ Instant Delivery from $2.97 | Vibbi, and discover the amazing benefits of social media marketing. The more followers you have, the more people talking about your products and services would be.

Invest your time in writing blogs

If you are a newbie in the business world, you will find it very challenging to get ahead of your competitors. But if you invest your time and effort in promotional campaigns such as writing blogs or reviews, there is no doubt that you will be able to make your business stand out.


Blogs and reviews play a vital role in promoting a certain business. How? It is already a trend nowadays for consumers to look for write ups or reviews on the products that they want to purchase before they actually buy it. So, the more positive feedbacks you would have about your products or services, then the higher are the chances of you getting more customers.

The 3 Biggest Obstacles To Good Decision Making

Decision making is at the heart of every successful organization. So, for leaders, it’s useful to understand a little more about how decision making works and what are some of the major obstacles to it.

Thankfully, advances in neuroscience in recent years have helped shed light on how people arrive at decisions;

The main impediments to coherent decision making

Perceived threat

ytgxchjWhen we perceive the threat, the more ‘primitive’ parts of our brain tend to take over as we go into a stress-response mode. This is the ‘fight or flight’ mentality. We still make a decision, and it can even be the right one in the circumstances: to run away from a loud bang, for instance. However, in the workplace, physical threats (which our primitive brains are well-attuned to responding to) are few and far between. The threats we perceive are more likely to be to our reputation, our job security, or other such factors. The response in the brain, though, is the same: cortisol is released, which speeds up the heart rate, and the more executive-thinking parts of our brain (which we often need to engage in workplace decisions) are essentially hijacked by the threat response. Where there is perceived threat, therefore, good decision making is unlikely.

Unreliable memory

Human memory is very different to computer memory. Data is not just entered, stored, and retrievable in the same format, as needed. The data in our memories changes over time! That’s because human memory is subject to influences and biases, and is far more complex. You will have experienced what can happen to memory when asking someone to recount the same event at different times. The two accounts are not usually identical. Memory is heavily influenced by our ego; most people will naturally adjust memories to protect their sense of self- value, rather than have 100 percent truthful recollections. This is sometimes called the ‘self-serving bias,’ and is just one of the many biases that can affect our decision making.

Cognitive biases

5rtfgvcvhRational judgment and decision making become even more difficult when we are subject to any of the many cognitive biases just mentioned. These can be powerful influences, leading us to make poor decisions – even when we know that we are irrational. Being aware of the three factors above is the first step to making better decisions. If we understand the potential threats to clear thought during the decision making process, we can recognize when they are hijacking our brains!

How To Delegate Tasks For A Long Term Departure

Delegation plays an immense role when it comes to management of people, resources as well as time. However, delegating tasks in an organization can be among the most difficult things to undertake.

Here are tips you should not miss!

Understand why delegation is important

rdfcgvhxcbYou have to understand the importance of delegation before making any decision. Inform your staff about the process before you leave them with any project to work on. Ensure that you use all the available resources within your reach. Get clear about your delegations goals.

Identify important activities

After you have identified the goal of the delegation, you need to know that time and efforts are vital. Find out the high-value activities in the business so that you can start with them. Through the identification of these activities, your employees will understand the importance of delegation.

Identify the tasks to delegate

There are various tasks to be undertaken by the organization. You need to find out all the tasks so that you can delegate them accordingly. There are certain tasks that you cannot delegate to some employees. It is wise to understand which tasks suits which person before you delegate the same at the end of the day. Find out the number of tasks that you need to delegate so that you can assign them in a proper manner.

Identify the right employee to perform the task

Each employee has his or her strength. You need to determine which employee can perform a specific task. You should assign tasks according to the interest. An employee without interest is not likely to perform the task at hand as expected. Use certain identification criteria to assign various tasks to members of your staff if at all you want perfect results in the long run.

How much of the task you want to delegate

34erdtdffgThere is no need to delegate the entire task to someone if you are not sure whether he or she will do the same perfectly. It is wise to delegate a section of the task and wait until it is done before you assign more work. This will ensure that good work is undertaken at the end of the day. It is risky to delegate a task if you are not sure whether the person will work as expected. In conclusion, proper delegation can enhance your productivity. It does not make sense to struggle with everything when there is an employee who can assist you. You can take advantage of delegation to increase your production.